SOL style is a design firm in Tokyo, founded by Yu Ito & Yoshimi Kemmotsu.

SOL style was founded in 2009 by Yu Ito and Yoshimi Kemmotsu.
Our work develops in a wide range of fields including product development, exhibition design, retail, graphics, housing and condominiums, with "FUN & FUNCTION" as our keyword.
Our method of design works around thinking about the characteristics, functions, and principles of materials and space from their origins, and simply adding something enchanting and pleasant.
In addition, while interior design is important in commercial and store design to begin with, SOL style believes that the most important element is to create the "design that expands" that attracts and motivates customers to come back and share their experiences with others about the store.
Understanding deeply of our clients' passions and aspirations, we design not just for structure, but also for art direction, store branding, furniture and product development, from "how things should be" and to what they want, even for those that can't be created in a shape.